Wilma Cronje, the founder & owner of Willou Cosmetics started her beauty journey when she completed her studies in Health & Skincare in 2006. Wilma worked in London for a couple of years, and when she returned to South Africa, she opened a beauty salon and furthered her studies to specialise in wedding makeup, hairstyling, and lash extensions. Wilma launched Willou Cosmetics at the end of 2019 and says that the idea of launching her own products was inspired by the loving memory family who were extraordinary entrepreneurs.